Jim Striegel and Coldwell Banker - Real Estate Solutions "SMARTER HOME SALE"

www.SmarterHomeListing.com

"They Laughed When I Said I Would Give My World Class Service for 2%... Their Laughter Turned to Amazement When I SOLD OVER 500 Homes and was Named one of the Top Real Estate Agents in the Entire World!"

- Jim Striegel and Coldwell Banker - Real Estate Solutions

When you hire Jim Striegel and Coldwell Banker - Real Estate Solutions to sell your home, you get Jim Striegel and Coldwell Banker - Real Estate Solutions PLUS a World Class Team comprised of "The BEST" real estate agents and staff members in the world. In 2006 Jim Striegel and Coldwell Banker - Real Estate Solutions was ranked #1 in the World for Keller Williams (out of over 78,000 agents), #19 in the U.S., and #1 "The BEST" in Texas.

Our exclusive "Smarter Home Sale" System arms you with all the tools that Jim Striegel and Coldwell Banker - Real Estate Solutions has already used to help thousands of Dallas / Fort Worth home sellers get their homes sold Faster (an avg. of only 42 days vs. the local average. of 242 days*) and for More Money (99.2% of asking price-2.1% HIGHER than average.*). *Based on 2006 MLS statistics.

As a client of Jim Striegel and Coldwell Banker - Real Estate Solutions your home is automatically included in Jim Striegel and Coldwell Banker - Real Estate Solutions "Massive Attraction" Marketing Campaign, giving you an unmatched reach to millions of home buyers and potential move-up home sellers through a tremendous budget totaling nearly one million dollars. Our very powerful, leading edge, nationally-recognized system is the driving force that puts Jim Striegel and Coldwell Banker - Real Estate Solutions in the spotlight as THE most recognizable real estate agent in Dallas / Fort Worth. Our "Massive Attraction" Marketing Campaign is the absolute largest and most far-reaching of its kind that is available to home sellers in Dallas / Fort Worth. Because of our high volume of sales in the Dallas / Fort Worth area we are able to market your home in many ways that most agents simply can't afford.

We spend more money on marketing every year than most agents make in total commissions over the course of their entire career!

Our Unique "Smarter Home Sale" System is NOT a "Discount Service" offering. At Jim Striegel and Coldwell Banker - Real Estate Solutions, we are committed to providing the highest level of service and marketing available in our industry. The high volume and efficient nature of our industry leading system allows us to deliver a suite of world-class administrative and marketing services to you for a competitive fee while giving you options not traditionally offered by less prominent real estate agents.

"We are dedicated to operating a business that consistently earns your respect by allowing you to benefit from our successes and by allowing you, as the client, to have the flexibility of choosing and paying for only the services you desire."

"Smarter Home Sale" 2.25% SMART Listing"

2.25% of sales price paid at closing.
You may offer any "Selling Commission" that you wish in addition to our 2.25% fee.
We recommend a "Selling Commission" of 3-4%.

(ALL 47 Points below are automatically provided to you until your home is sold for the 2.25% fee.)

1. Expert Contract Negotiation.
2. Exclusive MLS listing with 6 photos.
3. Professional Customized Market Analysis.
4. 30-Day "List to Contract" Pricing Strategy System.
5. New Listing Property Preparation Advice.
6. Heavy Brand and Direct Response Triggered Advertising on Major Dallas / Fort Worth Talk Radio Stations with targeted demographic audiences.  
7. Targeted Brand and Direct Response Triggered Network Television Advertising.
8. Realtor.com "Showcase" Listing.
9. Customized Buyer Incentive Rebate Program Headline on Realtor.com.
10. Priority Placement on Realtor.com with optional addition of Virtual Tour.
11. Featured Listing on 100+ Key internet sites.
12. Premium Listing on 63 Top Relocation Sites.
13. Listing on ALL Key Internet Portals.
14. Listing on EVERY Major Real Estate Company and Most Small Real Estate Company Websites.
15. Featured Listing on Jim Striegel and Coldwell Banker - Real Estate Solutions Website/Coldwell Banker - Real Estate Solutions
16. Branded Web-Based Marketing.
17. Brand-Free Web Based Buyer Generation Marketing.
18. Unmatched Direct Response Mail Campaign.
19. Jim Striegel and Coldwell Banker - Real Estate Solutions Group Exclusive Buyer Insider Advantage Service (BIAS).
20. 24-Home Property Documentation Delivered to 50,000+ Dallas / Fort Worth Realtors.
21. Exposure to Giant LIVE Buyer Prospect Pool.
22. TheRealEstateConnection and the company website Displayed on Your Sign.
23. RMG Referral Network.
24. Exclusive "Lifebond" Client Marketing.
25. Feedback and Buyer Tracking on 2^nd Showings.
26. 7-day/wk. LIVE Agent Availability for Prospective Buyers.
27. Full-TIme Office Staff to Assist You.
28. Same Day Lender Pre-Approval of Prospective Buyers.
29. Professional Inspection negotiation.
30. Closing Coordination Services.
31. FREE First American Home Buyers Protection Plan.
32. Exclusive Customer Service Website.
33. FREE MLS Price and Text Changes.
34. Access to our Affiliate Vendor Network.
35. Discount Termite Treatment and Bonding.
36. Free Mortgage Planner Consultation.
37. Out of State Relocation Assistance.
38. Option to Rent or Lease/Purchase your home while listed.
39. Flexibility to Upgrade your Marketing Services at any time.
40. Flexibility to Sell Your Home Yourself at a Greatly Reduced Fee.
41. 100% Risk-Free Cancellation Guarantee.
42. Classy & Distinctive - Jim Striegel and Coldwell Banker - Real Estate Solutions Yard Sign.
43. Neighborhood Directional Sign.
44. Supra Lockbox.
45. Instant Real Time Listing on Realtor-Command MLS.
46. Custom Flier Template.
47. Discount Home Staging Program.

While Our 47 Points of Marketing Above are Normally More than Enough to Sell ANY Home FAST and for MORE MONEY, You May Feel That You Need Additional Selling Advantages.
Our SMARTER HOME SALE SYSTEM allows You to Enjoy the Flexibility to Select Only the Services that You Feel that You Need and to Pay Only for Those Specific Services, rather than Overpay for Services, that You Feel are Unnecessary.

Customize Your Home Sale with Our
Smarter Home Sale "Seller Select" Services

(Paid at closing in addition to 2.25% Smarter Home Sale Fee and any "Selling Commission" you wish to offer.)

¨     Photography Service. We shoot your photos. 6 photos are uploaded to your enhanced Realtor.com listing, 100+ Affiliate Sites, 63 Relocation Sites, MLS, Jim Striegel and Coldwell Banker - Real Estate Solutions Web Site, Every Major Company's Web Site, Major Real Estate Portals (AOL, MSN, Yahoo, etc.). All photos are emailed to you for private or promotional use.

¨     Customized Scrolling Marquee on Realtor.com. Our Marketing Team will add a Scrolling Marquee to your Realtor.com Showcase Listing to highlight and draw attention to a special or unique selling feature of your home that would be an enticing selling point to a prospective buyer.

¨     Custom Realtor.com Scripting. Our Marketing Team will write a full page custom description of your home to add to your "Showcase Listing" on Realtor.com. In contrast to the standard listing which is auto-populated from the limited remarks from the listing service,  this customized complete representation of your home allows you to highlight every distinctive feature and unique selling point of your home and can be a powerful way of showcasing your home as a great value to a potential home buyer. According to Realtor.com, homes highlighted as "Showcase Listings" with multiple photos receive more than 3 times the viewings than standard single photo listings. The addition of a custom write up is a smart way to make your listing stand out even over other Showcase Listings.

¨     Professionally Designed Flier. Our Marketing Team will create a custom feature sheet highlighting the special features of your home. You can use your custom designed flier as an in-house marketing tool to enhance value of your home. We will include delivery of 25 color laser copies and email you a template in .pdf format that you can use to print additional copies as needed.

¨     Flier Box or Brochure Tube for Exterior Fliers. We will deliver and install a flier box or brochure tube in your yard to hold fliers for buyers to pick up when they drive by your home. You may fill/replenish with your fliers and/or refill with copies of your Professionally Designed Flier if selected above.

¨     Buyer Financing Option Sheet. Often when buyers are considering a home, providing alternative financing options customized around the details of your home can help to make the buying decision easy. Our preferred lender will prepare a special financing sheet for your home that you can display inside your home or in your outside flier box.

¨     Talking House Information System with Custom Recorded Script. A Marketing Specialist will write and record a short description of your property to entice buyers to inquire with us for more information about your home. With a simple phone call a buyer can connect with a professional buyer's representatives instantly 7 days a week.. When used in conjunction with your featured listing on our website (included in our Smart Listing) you provide another avenue for buyer's to gain information about your home. This is not your average pre-recorded system. The system tracks all incoming inquiries and records all phone numbers and can be a useful tool to gauge interest in your home.

¨     Weekly Listing on Craig's List. Craig's List is a popular site in Dallas/Fort Worth where products and services are sold and traded. As an added marketing venue we will post your home listing each week to expose your home to thousands of visitors.

¨     Weekly Visit to Home to Secure Windows, Doors, Locks. It is always a good idea to have a neighbor checking up on your vacant home if you are not able to keep an eye on it yourself. We'll secure all windows and doors and walk-through the home once a week to ensure that all is well. *Counts as 3 Seller Select Services.

¨     Live Feedback Gathered by Lockbox Reading. The Supra Lockbox (included in our Smart Listing) tracks and records all showings. We are able to read the activity report online from our office. A Client Care Specialist will check your lockbox and submit an electronic request by email to all showing agents for feedback. Once gathered, we'll email the raw, non-sugar coated feedback to you directly so that you'll know what buyers are REALLY thinking.

¨     On-line Self Service Showing Feedback System. We will set up an on-line self service feedback account for you to use at your leisure. After each showing you can log on the Centralized Showing System website and view feedback from the agent. This is extremely valuable if you wish to get feedback from every showing. As part of our Smart Listing package we automatically track and gather LIVE feedback on any 2nd time showings from the same buyer.

¨     Realtor.com and Affiliate Website Statistical Reporting. A Client Care Specialist will retrieve the statistical reports from your Realtor.com listing and email them to you weekly. With this report you will be able to see exactly how many buyers viewed your home on-line.

¨     Ongoing Customized Market Activity Updates. Staying up to date on competing homes and knowing what homes are selling for while your home is listed can give you a competitive edge when examining your strategy. Your Listing Agent will provide you with an ongoing email accounting of Active, Pending and Sold listings of homes in your neighborhood or area.

¨     Bi-Weekly Telephone Consultations. A Client Care Specialist will be assigned to personally call you every 2 weeks to discuss Feedback.  Your Listing Agent will call you every 2 weeks to discuss Market Activity and Positioning Strategies. *Counts as 3 Seller Select Services.

¨     Closing Attendance. A Closing Agent will personally attend your  closing and review all documentation with you. As part of our Smart Listing package we will review the HUD-1 Settlement Statement with you 24-hours in advance of closing (if available) to answer any questions or to address any concerns that you may have.

¨     Open House Assistance. If you would like to hold an open house we will provide you with three "Open House" signs and a visitor sign-in sheet for you to use. After the open house you can fax the completed sign in sheet to us and well gather unbiased feedback for you from your visitors.

End of Seller Select Options

"GUARANTEED SALE" Program

Not Included in Seller Select Options. Offered as a separate option package.

¨     Guaranteed Sale Program* -Includes Sign Rider telling potential buyers: "Buy this Home and We'll Buy Yours". - 1.75% paid in addition to 2.25% Smarter Home Sale fee. Includes your choice of 8 "Seller Select" options above.

The "Tricks of the Trade"

The following services are offered at pre-negotiated fees especially for our clients. These are highly recommended service upgrade options. Staging and professionally shot Mega-Tours are two of the most powerful secret tools that Jim Striegel and Coldwell Banker - Real Estate Solutions uses to present their homes as premium properties that command higher selling prices.

Premium Seller Select Options

(All Premium Services Paid at Time of Listing w/exception of Jackpot Listing Bonus Program.)

¨     Professional Home Staging Consultation. For the "do it yourself" home seller. Performed by an accredited professional home Stager. Staging is VITAL to creating mass appeal to buyers and is one of the most rapidly growing techniques in the industry. "Staged" homes are proven to sell at a higher percentage than ordinary homes. With this service you get an in-home consultation with an accredited Stager to determine your needs, take photos and make detailed notes including a curb appeal analysis, furniture arrangement and color recommendations. You will also receive a detailed report of recommendations within 24-48 hours of your in-home consultation so that you can get your home perfectly prepared to sell for the most amount of money.  You get a follow-up visit with the Stager to certify your home, take "after" photos and list on the Stager’s website.
1/8 % of list price.  $300 min.

¨     Hands-On Staging. Our accredited Stagers do all the work for you. We Stage the home using your existing décor and furnishings and/or optional cost furniture and accessories from our inventory.  1/2% of list price.
Highly Recommended.

¨     30-50 Photo Mega Tour. Professional photo shoot highlighting the selling features of your home. A perfect compliment with Staging.  $249.00 for homes under $1Mil. and $349 for homes $1Mil.+.
Highly Recommended.

¨     $10K "Jackpot Listing" Bonus Program. Your home is advertised with a mega selling bonus to selling agents. Instead of the traditional 1% bump we advertise "Jackpot" listings this way. "Sell This Home and Get a 1 in 40 Chance of Winning $10,000!" When your home is sold we collect the bonus fee at closing and once we sell 40 "Jackpot" listings we hold a drawing for the Cash! Imagine the swarm of agent activity this creates around our listings!  $300.00 (Paid at closing.)

Sell Your Own Home for (a lot) Less!

You sell your own home to a buyer without the involvement of an agent. We'll represent you in negotiations, process the paperwork and coordinate the closing for 1% of the sale price. Seller remains responsible for the MLS fee of .0014 X Sales Price to be paid at closing.

Risk-Free "Feel Good" Cancellation Guarantee

We are so confident that you will feel good about your decision to hire Jim Striegel and Coldwell Banker - Real Estate Solutions that we'll GUARANTEE our performance in writing. If at any time you wish to cancel your listing or transfer to another agency you have the right to do so with a small fee.** See Listing Agreement.  We want you to know that you have made a SMART move in choosing us and we're willing to take on all the risk so you don't have to! ** "No Refunds" See Listing Agreement.  See disclaimer at bottom of page.

We GIve You the Option to Choose How You Would Like to Pay for Our Unrivaled Services.

SMARTER HOME SALE Flexible Program Payment Options

Option #1.    Payment at Closing Option

All Real Estate Commissions are paid at time of closing. You Pay ZERO Commission until your home is SOLD.("Premium Seller Select" optional services (Staging, Mega-Tour) are paid at time of listing.)

Option #2. Up-Front Payment Option

If you would like to pre-pay your listing fees at the time of listing we will give you a 70% Discount. You receive 100% of the services you have selected at a highly competitive fee. ($1000 Minimum pre-paid commission)

For example: (assuming $300,000 home.)

2.25% SMART Listing fee (due at closing)           $6,750

1% Optional Seller Select Services Fee          + $3,000

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Total w/Payment at Closing Option                = $9,750

Compared to:

Up-Front Payment Option Due at Listing         - $2,925 (30% of $9,750)

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       Example SAVINGS  with Up-Front Payment Option    = $6,825

***Pre-paid real estate fees may be paid by Check / Cash /Visa / Master Card / AMEX/***

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